NLGX is a lifestyle brand which embodies the spirit of change and a new generation of Chinese culture while embracing classical Chinese themes. Our slogan is “Preserve…Create”, which emphasizes our theme of Preserving the Past while Creating New.
Our brand has roots in Beijing’s hutongs, which are narrow streets or alleys that are prevalent in old Beijing. These hutongs are home to traditional Beijing life and the ones that have survived until today remain self-sustaining communities, seemingly oblivious to the modern Beijing surrounding it.
At NLGX, we believe in preserving the hutong communities, many of which have already succumbed to development and gentrification. In today’s Beijing, a modern metropolis is being built around the hutongs that remain. As a design brand, we wholeheartedly support the concept of creating fresh, innovative styles; at NLGX, however, we also believe in preserving the past and have integrated the spirit and images of old Beijing hutongs into our creations.
We welcome you to join us at NLGX in promoting a new, classical life-style!
